📋 About the Brand
Brands operating under names like White Tiger Cleaners usually offer:
Dry cleaning for premium and delicate clothes (suits, dresses, ethnic wear)
Regular laundry and wash-fold services
Steam ironing and pressing
Stain removal and fabric restoration
Shoe, bag, and accessory cleaning (in some outlets)
Home pickup & delivery (in modern franchise models)
⭐ Brand positioning
Such brands generally market themselves as:
Professional garment care service providers
Hygiene-focused and chemical-safe cleaning solutions
Convenient urban laundry service (often tech-enabled via apps/WhatsApp)
🧾 Business model (common for this type of brand)
If it operates as a franchise system, it usually includes:
Low to medium investment franchise setup
Local store + pickup/delivery model
Revenue from per-item pricing (shirts, suits, blankets, etc.)
Monthly operational targets in some franchise agreements
🏢 Business Information
Company Namewhite tiger
CEO / FounderGaurav Marya
DesignationCEO / Founder
Established Year2002
Franchising Since2004
SectorSpecialty Retail
Total Investment2 Lakh - 5 Lakh
Required Area100 - 500 Sq. Ft.
📄 Franchise Agreement
Agreement Duration3 Years
Renewal Optionyes
Renewal Fee₹50K – ₹1 Lakh
Lock-in PeriodFull Agreement Term
Non-Competeyes
Exclusivity Clauseyes
Dispute ResolutionArbitration
Jurisdictionharyana
NotesHere is a **Brief Description of Key Agreement Clauses** for a typical **White Tiger (laundry/dry-cleaning franchise)** agreement or similar service franchise:
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## 📄 Key Agreement Clauses (Brief Description)
### 1. Franchise Fee & Investment
Defines the **one-time franchise fee** and total setup cost (equipment, interiors, branding). It also clarifies what is included (training, machinery, brand license).
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### 2. Royalty / Revenue Share
States the percentage of **monthly revenue paid to the franchisor** (if applicable). Some models charge:
* Fixed royalty, or
* 5%–10% of monthly sales (varies by agreement)
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### 3. Territory Rights
Specifies the **exclusive or non-exclusive area** where the franchise can operate. It prevents another outlet from opening in the same zone (if exclusivity is granted).
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### 4. Agreement Duration
Defines the contract length, commonly:
* **3 to 5 years**, sometimes up to 10 years depending on brand policy
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### 5. Renewal Terms
Explains conditions for renewal after expiry:
* Renewal fee (if any)
* Performance requirements
* Mutual agreement approval
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### 6. Minimum Performance / Sales Target
Some agreements include:
* Minimum monthly revenue target
* Failure to meet targets may affect renewal or support
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### 7. Brand Usage & Intellectual Property
Gives permission to use:
* Brand name (e.g., White Tiger)
* Logo, uniforms, packaging
Rules for maintaining brand standards are strict.
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### 8. Training & Operational Support
Franchisor provides:
* Staff training
* Laundry process guidelines
* Software/POS system support
* Marketing assistance
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### 9. Quality Control Standards
Defines service standards like:
* Cleaning quality
* Turnaround time
* Customer service rules
Non-compliance may lead to penalties.
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### 10. Termination Clause
Explains conditions under which the agreement can be terminated:
* Breach of contract
* Non-payment
* Brand misuse
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### 11. Non-Compete Clause
Restricts franchisee from running a **similar laundry/dry-cleaning business** during or after the agreement for a fixed period.
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### 12. Governing Law & Dispute Resolution
States legal jurisdiction (usually Indian courts) and dispute handling method:
* Arbitration or mediation preferred in many franchise contracts
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