📋 About the Brand
Viva Fitness is an Indian fitness brand established in 2006, known for providing fitness equipment, gym solutions, and fitness industry services. The brand operates under Soccer International Private Limited and has built a presence in the fitness equipment and wellness sector.
🏢 Business Information
Company NameViva fitness
CEO / Foundervishal gupta
DesignationCEO / Founder
Established Year2006
Franchising Since2023
SectorGym & Fitness
Total Investment50 Lakh - 1 Crore
Required Area1,000 - 2,000 Sq. Ft.
📄 Franchise Agreement
Agreement Duration5 Years
Renewal Optionyes
Renewal Fee₹1–2 Lakhs
Resale Rightsyes
Non-Competeyes
Exclusivity Clauseyes
Dispute ResolutionArbitration
Jurisdictionpunjab
Agreement Registeredyes
NotesAgreement Term Defines the duration of the franchise agreement, renewal period, and responsibilities of both parties during the contract.
Brand Usage Rights Grants the franchisee rights to use the Viva Fitness brand name, trademarks, logos, business systems, and approved promotional materials.
Franchise Fee Specifies the initial fee required for joining the franchise network and receiving brand assistance.
Royalty / Service Fees Defines ongoing payments for brand support, operational guidance, technology, marketing assistance, and other services.
Territory Rights Specifies the approved business territory and any exclusivity rights provided to the franchise partner.
Location Approval Requires approval of the franchise location based on area, market potential, layout, and suitability.
Setup & Infrastructure Standards Covers requirements for interiors, fitness equipment, branding, licenses, technology, and launch preparation.
Training & Support Includes product training, business operations guidance, staff support, setup assistance, and ongoing consultation.
Standard Operating Procedures (SOPs) Franchisee must follow brand standards related to product quality, customer service, operations, and maintenance.
Marketing & Promotion Defines responsibilities for local advertising, promotional activities, and participation in brand campaigns.
Technology & Reporting Systems Covers usage of approved software, customer management systems, sales reporting, and operational tools.
Confidentiality Clause Protects confidential information such as business methods, supplier details, pricing, manuals, and operational processes.
Renewal Terms Specifies renewal period, eligibility criteria, compliance requirements, and renewal charges (if applicable).
Termination Clause Defines conditions for termination, including payment defaults, misuse of brand, breach of agreement, or failure to maintain standards.
Transfer / Assignment Clause Specifies rules for transfer, sale, or change of ownership of the franchise business.
Dispute Resolution Defines the method for resolving disputes through arbitration or legal proceedings.
