📋 About the Brand
Rosetta Diamond Jewellery Private Limited is an Indian diamond jewellery brand based in Surat, Gujarat.
🏢 Brand Overview
Founded as part of a family diamond business legacy starting in 1985
Incorporated as a private limited company in 2014
Known for making affordable real diamond jewellery (rings, pendants, earrings, necklaces)
💎 What the brand does
Diamond jewellery manufacturing and retail
Focus on budget-friendly real diamond jewellery
Certified diamonds (IGI / SGL / HUID hallmark)
Designs combining traditional + modern styles
🚀 Key USP (What makes it known)
Claims to be among the first in India offering low-price real diamond jewellery (starting around ₹5,999)
In-house manufacturing in Surat
Online + showroom sales model
Expanding franchise model (recently introduced)
📍 Location
Head office: Katargam, Surat, Gujarat, India
🧾 Simple summary
Rosetta is a Surat-based diamond jewellery company that started as a family diamond business and later became a registered brand in 2014, focusing on affordable certified diamond jewellery for mass retail.
If you want, I can also compare it with brands like Tanishq, Kalyan Jewellers, or Senco Gold in terms of investment, trust, and franchise strength.
🏢 Business Information
Company NameRosetta
CEO / FounderChetankumar Ganeshbhai Moradiya
DesignationCEO / Founder
Established Year2014
Franchising Since2025
SectorSpecialty Retail
Total InvestmentAbove 1 Crore
Required Area500 - 1,000 Sq. Ft.
📄 Franchise Agreement
Agreement Duration5 Years
Renewal Optionyes
Renewal Fee₹2–5 Lakhs
Non-Competeyes
Exclusivity Clauseyes
Dispute ResolutionArbitration
Jurisdictiongujrat
Notes### 💎 Rosetta Diamond Jewellery – Key Agreement Clauses (Brief Description)
Here are the **main clauses typically included in a Rosetta Diamond Jewellery franchise agreement**:
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### 1. 🏢 Franchise Grant Clause
* Company grants the franchisee the right to operate under the **Rosetta brand name**
* Valid for a fixed term (generally **5 years**)
* Operates on **FOFO model (Franchise Owned Franchise Operated)**
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### 2. 💰 Investment & Setup Clause
* Franchisee must invest in:
* Store setup & interiors
* Initial diamond jewellery inventory
* Display systems and branding
* Total investment generally **₹2–5 crore approx**
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### 3. 📍 Territory Clause
* Exclusive rights to operate in a **defined city/area**
* Company may restrict another franchise in the same zone (depending on agreement)
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### 4. 📦 Supply & Inventory Clause
* Jewellery stock supplied by the company or approved vendors
* Franchisee must maintain **minimum stock levels**
* Pricing and product design controlled by brand
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### 5. 💸 Royalty / Fees Clause
* Usually **no or very low royalty (0% in many listings)**
* Company may charge marketing or brand support fees (if applicable)
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### 6. 📊 Performance Expectations Clause
* No strict publicly fixed minimum sales target
* But store must maintain **brand standards and operational performance**
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### 7. 🔄 Renewal Clause
* Agreement duration: **~5 years**
* Renewal subject to:
* Mutual consent
* Performance review
* Possible renewal fee (case-based)
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### 8. 🏪 Branding & Operations Clause
* Franchise must follow:
* Brand guidelines
* Store design standards
* Pricing policies (partially controlled)
* Cannot sell competing jewellery brands without approval
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### 9. ⚖️ Termination Clause
* Company can terminate if:
* Misuse of brand
* Financial irregularities
* Poor compliance with standards
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