📋 About the Brand
Offbeat Strength is a Kolkata-based fitness brand that focuses on creating a complete fitness and lifestyle experience rather than just a traditional gym. The brand operates as a 24×7 fitness centre offering strength training, personal training, functional workouts, and community-based fitness programs.
🏢 Business Information
Company NameOffbeat Strength
CEO / FounderSatrajit Sen
DesignationCEO / Founder
Established Year2017
Franchising Since2017
SectorGym & Fitness
Total Investment30 Lakh - 50 Lakh
Required Area2,000 - 5,000 Sq. Ft.
📄 Franchise Agreement
Agreement Duration5 Years
Renewal Optionyes
Renewal Fee₹1–2 Lakhs
Resale Rightsyes
Non-Competeyes
Exclusivity Clauseyes
Dispute ResolutionArbitration
Jurisdictionkolkata
Agreement Registeredyes
NotesAgreement Term Defines the duration of the franchise agreement, renewal options, and conditions required for continuation.
Brand Usage Rights Grants the franchisee permission to use the Offbeat Strength brand name, trademarks, logo, operating systems, and approved business formats.
Franchise Fee Specifies the initial fee payable for joining the franchise network and receiving brand support.
Royalty / Revenue Sharing Defines ongoing payments for brand usage, operational assistance, training support, and other franchisor services.
Territory Rights Specifies the approved geographical area and any exclusivity rights available to the franchise partner.
Location Approval Requires approval of the gym location, size, layout, demographics, and infrastructure before setup.
Club Setup & Investment Standards Covers requirements for interiors, equipment, branding, technology, licenses, and pre-launch arrangements.
Training & Support Includes training for franchise owners, managers, trainers, operational guidance, and launch assistance.
Standard Operating Procedures (SOPs) Franchisee must follow brand guidelines related to member experience, fitness programs, hygiene, safety, and daily operations.
Marketing & Promotion Defines responsibilities for local marketing activities and participation in brand-level campaigns.
Technology & Reporting Systems Covers use of membership software, customer management tools, reporting systems, and digital platforms.
Confidentiality Clause Protects confidential information including business methods, training systems, manuals, pricing structures, and operational knowledge.
Renewal Terms Defines renewal period, eligibility conditions, performance requirements, and applicable renewal charges.
Termination Clause Specifies termination conditions such as non-payment, breach of standards, misuse of brand, or failure to comply with agreement terms.
Transfer / Assignment Clause Defines rules for transfer, sale, or change of ownership of the franchise unit.
Dispute Resolution Specifies the process for resolving disputes through arbitration or legal procedures.
