📋 About the Brand
Mr. Scoops is an Indian ice cream and dessert café brand operated under Rupa Ice Creams, which traces its legacy back to Rupa Dairy, established in 1970 in Krishna Nagar, Delhi. The brand was created to modernize traditional dairy products into a contemporary ice cream café experience.
Mr. Scoops offers a wide range of handcrafted ice creams, sundaes, shakes, desserts, waffles, and café-style snacks. It focuses on premium quality ingredients, innovative flavors, and a family-friendly dessert experience suitable for all age groups. The brand has grown as part of Rupa’s long-standing dairy business and has expanded through both retail outlets and franchise opportunities in India.
The concept behind Mr. Scoops is to combine traditional dairy expertise with modern ice cream innovations, making it a popular local dessert destination, especially in Delhi and nearby regions.
🏢 Business Information
Company Namemr.scoop
CEO / FounderRupa Ice Cream
DesignationCEO / Founder
Established Year1997
Franchising Since2023
SectorIce Cream & Dessert
Total Investment10 Lakh - 20 Lakh
Required Area100 - 500 Sq. Ft.
📄 Franchise Agreement
Agreement Duration5 Years
Renewal Optionyes
Renewal Fee₹1–2 Lakhs
Non-Competeyes
Exclusivity Clauseyes
Dispute ResolutionArbitration
Jurisdictiondelhi
NotesHere is a **brief description of key franchise agreement clauses** (applicable to most food/franchise brands like cafés, ice cream, QSRs, etc.):
### 1. Franchise Grant Clause
Defines the rights given to the franchisee to operate under the brand name, including territory (exclusive or non-exclusive) and scope of operations.
### 2. Term & Renewal Clause
Specifies the agreement duration (usually 3–10 years) and conditions for renewal, including renewal fees and performance requirements.
### 3. Franchise Fee & Royalty Clause
Covers:
* One-time franchise fee (entry fee)
* Ongoing royalty (percentage of monthly sales, if applicable)
* Any marketing/branding contribution fee
### 4. Investment & Setup Clause
Details total setup requirements such as:
* Interior fit-out
* Equipment
* Initial stock
* Brand signage and design standards
### 5. Minimum Performance / Sales Clause
Sets expected minimum monthly or yearly sales targets. Failure to meet targets may affect renewal or lead to termination.
### 6. Operating Standards Clause
Defines strict guidelines for:
* Product quality
* Pricing (sometimes controlled)
* Hygiene standards
* Staff training and uniforms
### 7. Supply Chain Clause
States whether raw materials must be purchased only from approved vendors or the franchisor.
### 8. Territory & Competition Clause
Protects franchise territory and restricts the franchisor or other franchisees from opening nearby outlets (in some agreements).
### 9. Termination Clause
Explains conditions under which the agreement can be terminated, such as:
* Breach of contract
* Non-payment
* Brand damage
* Poor performance
📞 Contact Details
Contact PersonRupa Rupa
Emailinfo36@franchiseforam.com
Address251/3, Ground Floor, Lal Quarters Road, Post Office Block, Krishna Nagar, Delhi – 110051, India.
Pincode110051
📈 Performance & Sales
Min Sales Target₹10–20 Lakhs / Month
Performance ReviewMonthly
💳 Plan & Billing
Planfree
