📋 About the Brand
### **About LA’ CHEF (Brand Overview)**
**LA’ CHEF** is an Indian **multi-cuisine restaurant brand** known for offering a mix of **North Indian, South Indian, Chinese, and fast food** in a casual dining format. ([LA' Chef Restaurant][1])
### 🏢 **Brand Origin**
* **First outlet started:** 2012 in **Baddi, Himachal Pradesh** ([LA' Chef Restaurant][2])
* **Second outlet:** Aligarh (2014) ([LA' Chef Restaurant][2])
* **Franchise model launched:** around **2015** ([Franchise India][3])
* **Founder:** **Govind Singh Rawat** ([LA' Chef Restaurant][4])
### 🍽️ **What the Brand Offers**
* Multi-cuisine restaurant concept
* North Indian & South Indian meals
* Chinese fusion dishes
* Fast food & café-style items ([LA' Chef Restaurant][1])
### 🚀 **Business Model**
* Focus on **franchise expansion across India**
* Provides **training, setup support, and branding assistance** to franchise partners ([Franchise India][3])
* Small-to-mid size restaurant format (approx. 250–1800 sq. ft.) ([Franchise India][3])
### 📌 **Brand Positioning**
* Positioned as a **value-for-money casual dining chain**
* Targets **families, students, and young customers**
* Emphasis on **taste variety + affordable pricing**
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🏢 Business Information
Company Namela chef
CEO / FounderGovind Singh Rawat
DesignationCEO / Founder
Established Year2012
Franchising Since2015
SectorQuick Service Restaurant (QSR)
Total Investment20 Lakh - 30 Lakh
Required Area500 - 1,000 Sq. Ft.
📄 Franchise Agreement
Agreement Duration3 Years
Renewal Optionyes
Renewal Fee₹2–5 Lakhs
Non-Competeyes
Exclusivity Clauseyes
Dispute ResolutionArbitration
Jurisdictionhimachal pradesh
Notes### **LA’ CHEF – Brief Description of Key Agreement Clauses**
Here are the main clauses generally included in a **LA’ CHEF franchise agreement**:
### **1. Franchise Term**
* Standard agreement duration is typically **3–5 years**
* Renewable based on mutual consent and performance
### **2. Franchise Fee & Investment**
* One-time franchise fee + setup investment
* Covers brand rights, kitchen setup guidance, and initial support
### **3. Territory Rights**
* Franchisee gets **defined exclusive area**
* No other LA’ CHEF outlet allowed in the same territory during contract
### **4. Operations & Brand Standards**
* Mandatory compliance with:
* Menu standards
* Recipe guidelines
* Hygiene and service protocols
* Store design & branding layout
### **5. Supply Chain Control**
* Ingredients and raw materials often must be sourced from **approved vendors/supply system**
* Ensures uniform taste and quality across outlets
### **6. Royalty / Revenue Model**
* Royalty structure may be:
* Fixed percentage of sales **or**
* Built into product pricing (varies by agreement)
### **7. Training & Support**
* Initial staff training provided by the company
* Ongoing operational and marketing support
### **8. Marketing Support**
* Central brand marketing provided
* Local promotions usually shared responsibility
### **9. Minimum Performance Expectation**
* No strict public penalty-based sales target
* But franchise must maintain **break-even level operations (~₹5–6 lakh/month minimum practical)**
### **10. Termination Clause**
Agreement may be terminated for:
* Brand guideline violations
* Non-payment or financial default
* Poor operational standards or misconduct
### **11. Renewal Clause**
* Renewal depends on:
* Performance
* Compliance with brand standards
* Mutual agreement at the end of term
📞 Contact Details
Contact PersonGovind Singh Rawat
Emailinfo40@franchiseforam.com
AddressSai Road, City Square Shopping Complex Near Bharadwaj Hospital Baddi, Himachal Pradesh – 173205
Pincode173205
📈 Performance & Sales
Min Sales Target₹5–10 Lakhs / Month
Performance ReviewMonthly
💳 Plan & Billing
Planfree
