📋 About the Brand
KENZO Fitness is a premium fitness and wellness brand based in Mumbai and Navi Mumbai, offering a hybrid gym model that combines strength training, personal training, group workouts, and wellness programs. The brand focuses on providing modern fitness facilities, certified trainers, customized workout plans, and a community-driven fitness experience.
🏢 Business Information
Company NameKENZO Fitness
CEO / Founderabhishek kumar
DesignationCEO / Founder
Established Year2021
Franchising Since2021
SectorGym & Fitness
Total InvestmentAbove 1 Crore
Required Area2,000 - 5,000 Sq. Ft.
📄 Franchise Agreement
Agreement Duration5 Years
Renewal Optionyes
Renewal Fee₹1–2 Lakhs
Resale Rightsyes
Non-Competeyes
Exclusivity Clauseyes
Dispute ResolutionArbitration
Jurisdictionmumbai
Agreement Registeredyes
NotesAgreement Term Defines the initial franchise period, renewal conditions, and obligations of both parties during the agreement term.
Brand Usage Rights Grants the franchisee permission to use the KENZO Fitness brand name, logo, trademarks, operating systems, and approved business formats.
Franchise Fee Specifies the initial payment required for obtaining franchise rights, onboarding, and receiving brand support.
Royalty / Service Fees Covers ongoing payments for brand usage, operational support, technology, marketing assistance, and other services.
Territory Rights Defines the approved operating area and any exclusivity rights offered to the franchise partner.
Site Selection & Approval Requires franchisor approval for location, size, layout, demographics, and infrastructure before opening.
Gym Setup & Investment Standards Covers requirements for interiors, equipment, branding, licenses, technology, and pre-opening arrangements.
Training & Support Includes training for franchise owners, managers, trainers, operational guidance, and launch support.
Standard Operating Procedures (SOPs) Franchisee must follow KENZO Fitness standards for member experience, trainer quality, hygiene, safety, and service delivery.
Marketing & Advertising Defines responsibilities for local promotions, digital marketing, and participation in brand campaigns.
Technology & Membership Systems Covers usage of approved software, customer management systems, booking platforms, and reporting tools.
Confidentiality Clause Protects confidential information including training methods, business strategies, manuals, pricing structures, and operational processes.
Renewal Terms Specifies renewal period, eligibility criteria, compliance requirements, and applicable renewal charges.
Termination Clause Defines termination conditions such as non-payment, brand misuse, breach of standards, or failure to meet contractual obligations.
Transfer / Assignment Clause Specifies conditions under which the franchise business can be transferred, sold, or assigned.
Dispute Resolution Defines the process for resolving disputes through arbitration or legal proceedings.
