📋 About the Brand
Indriya is a premium jewellery brand launched by the Aditya Birla Group through Novel Jewels Limited. The brand offers an extensive collection of gold, diamond, and precious gemstone jewellery that blends traditional craftsmanship with contemporary designs. Indriya focuses on quality, trust, innovation, and exceptional customer service, catering to modern consumers seeking elegant and meaningful jewellery. Backed by the strong legacy and reputation of the Aditya Birla Group, Indriya aims to create a distinctive jewellery retail experience and provides a promising business opportunity in the growing jewellery market.
🏢 Business Information
Company NameNovel Jewels Limited
CEO / FounderSandeep Kohli
DesignationCEO / Founder
Established Year2024
Franchising Since2025
SectorSpecialty Retail
Total Investment50 Lakh - 1 Crore
Required Area1,000 - 2,000 Sq. Ft.
📄 Franchise Agreement
Agreement Duration5 Years
Renewal Optionyes
Renewal FeeSame as Franchise Fee
Lock-in Period3 Years
Termination Notice90 Days
Resale Rightsyes
Non-Competeyes
Exclusivity Clauseyes
Dispute ResolutionArbitration
NotesThe franchise agreement grants the franchisee the right to operate an Indriya jewellery store under the brand’s established business model and standards. The agreement covers franchise fees, store setup requirements, training and operational support, use of trademarks, inventory and quality standards, territory exclusivity, performance reviews, renewal terms, non-compete obligations, transfer rights subject to company approval, dispute resolution procedures, and termination conditions. Franchisees must maintain brand guidelines, customer service standards, and operational compliance to ensure a consistent and premium retail experience.
