📋 About the Brand
EKO – Sustainable Living is an Indian sustainable grocery and eco-friendly lifestyle brand that focuses on plastic-free shopping, responsible sourcing, and environmentally conscious daily essentials. The brand aims to combine the convenience of quick commerce with sustainable consumption practices.
Brand Overview
Brand Name: EKO – Sustainable Living
Industry: Sustainable Grocery / FMCG / Eco-commerce
Established: 2022
Founder & CEO: Mr. V. Harshavardhan (Harsha Vardhan)
Co-Founder & CMO: Mr. Teja Macha
Co-Founder & CTO: Mr. Chaitanya Reddy
Headquarters: Hyderabad, Telangana, India
🏢 Business Information
Company NameEKO – Sustainable Living
CEO / FounderMr. V. Harshavardhan
DesignationCEO / Founder
Established Year2022
Franchising Since2022
SectorSpecialty Retail
Total Investment20 Lakh - 30 Lakh
Required Area500 - 1,000 Sq. Ft.
📄 Franchise Agreement
Agreement Duration5 Years
Renewal Optionyes
Renewal Fee₹50K – ₹1 Lakh
Resale Rightsyes
Non-Competeyes
Exclusivity Clauseyes
Dispute ResolutionArbitration
Jurisdictiontelagana
Agreement Registeredyes
NotesFranchise Grant & Brand Rights
Defines the rights given to the franchise partner to operate under the EKO – Sustainable Living brand.
Covers use of brand name, logo, trademarks, store identity, and approved marketing materials.
Agreement Term & Renewal
Specifies the franchise contract duration, renewal process, renewal charges (if applicable), and conditions for continuation.
Ensures franchisee maintains brand standards during the agreement period.
Franchise Fee & Investment Obligations
Covers initial franchise fee, store setup investment, equipment costs, deposits (if any), and payment schedules.
Location Approval & Territory Rights
Defines the process for selecting and approving the store location.
Specifies territory protection/exclusivity terms, if provided.
Store Setup & Brand Standards
Covers outlet layout, interiors, signage, eco-friendly store guidelines, product display, technology setup, and customer experience standards.
Product Supply & Procurement
Defines sourcing of grocery items and sustainable products.
Covers supplier approval, product quality standards, inventory management, delivery schedules, and procurement rules.
